Is There Any Scenario Where Translation or Localization Wasn’t Needed for Global Marketing?

There doesn’t seem to be very many scenarios where a business has become successful without implementing a marketing and localization strategy first. Where certain companies seem to speak every language, they didn’t get successful overnight. The Swedish company, IKEA for example is known throughout America and Europe and now slowly through Asia by using several marketing [...]

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Using an Email Marketing Solution for Fine Dining Restaurants

You customers sometimes need to be reminded why your fine dining establishment is their preferred. An email marketing solution can make that happen. By customizing the design and content of your email marketing campaign to suit your differing classifications (or segmented) audiences, you can make your restaurant the “Go-To” place for your customers. Whether it [...]

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Does a Restaurant Need a Website?

I believe that any business will benefit from having a website.  I have worked with internet marketing for many years, and I have seen that people feel like a business has “validity” when they have a website.   I do not do this commercially, however it is a passion and hobby of mine. I have created [...]

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